LIVE TRACKING INTERNATIONAL FREIGHT

Presenting Hapag-Lloyd’s inaugural dry container tracking solution, “Live Position”, which grants comprehensive, on-demand, door-to-door visibility, the first of its kind in the world for CONTAINER SHIPPING services. By harnessing IoT technology in logistics on a global scale, Hapag Lloyd mark a milestone in the international shipping industry. Through the installment of tracking devices on more than two-thirds of dry container fleets, projected to cover all containers by end of 2024.

The “Live Position” service is designed to enhance international shipping services and streamline client interactions, states Hapag-Lloyd COO Dr. Maximilian Rothkopf. It bridges the visibility gap in global logistics, enabling real-time decision-making and risk management for clients, as well as efficient navigation of our container fleet.

Henrik Schilling, Head of Global Commercial Development, reveals that our successful pilot phase marked a crucial step towards addressing our customers’ concerns. As we embark on this new journey, we seek to further develop this product by integrating tracking data into the clients’ operational systems via API, and ultimately implementing the Estimated Time of Arrival (ETA) Prediction.

The “Live Position” is designed for ease-of-use, with a user-friendly interface and a flexible search functionality by container, booking number, or batches, providing clients real-time updates on shipments.

For additional details on Hapag-Lloyd and its “Live Position” product, please visit Live Position – Hapag-Lloyd

About Hapag-Lloyd

With an impressive fleet of 266 modern container ships and a total transport capacity of 2.0 million TEU, Hapag-Lloyd stands as a dominant player in the global liner shipping industry. Our global presence spans 403 offices in 140 countries employing approximately 13,500 proficient individuals. Our reefer container fleet, one of the most sophisticated and sizeable in the world, holds a capacity of 2.9 million TEU. We ensure swift, reliable connections between over 600 ports across all continents via 113 liner services. In the Terminal & Infrastructure segment, we have equity stakes in 20 terminals across Europe, Latin America, the United States, India, and North Africa, with a dedicated team of 2,900 employees providing integrated logistics services at chosen locations in addition to terminal activities.

Hapag-Lloyd’s commitment to innovation doesn’t stop with the “Live Position” tracking solution. We are continuously exploring cutting-edge technologies to enhance our services and increase operational efficiency. Our focus on digital transformation aims to provide our customers with seamless experiences from booking to delivery, leveraging big data analytics and machine learning to predict customer needs and tail our services accordingly.

Looking ahead, sustainability remains a cornerstone of our strategy. We are dedicated to reducing our carbon footprint through improved fuel efficiency and investing in eco-friendly technologies, aligning with the global push towards greener shipping practices. As we integrate these advancements into our operations, we aim to not only lead in technological innovation but also play a pivotal role in creating a sustainable future for the shipping industry.

We invite our partners and clients to join us in this exciting era of transformation as we navigate the evolving landscape of global logistics together. For ongoing updates and insights into our developments, stay connected with Hapag-Lloyd through our official channels.

As we advance our commitment to innovation, Hapag-Lloyd recognizes the importance of collaboration across the industry. We actively engage with stakeholders, including customers, technology partners, and industry associations, to foster an ecosystem of shared knowledge and resources. This collaborative approach enables us to stay at the forefront of industry developments and address emerging challenges effectively.

To enhance the functionality of the “Live Position” tracking solution, we are also focusing on expanding our data integration capabilities. By partnering with key stakeholders within the logistics chain, we aim to enrich the tracking experience with additional insights, such as port conditions and weather updates, ultimately offering our clients a more comprehensive view of their shipments in transit.

Furthermore, customer feedback will play a vital role in shaping the next phases of development. We are committed to listening to our clients and adapting our services to meet their evolving demands in a rapidly changing marketplace. By blending innovation with customer-centric solutions, we continue to position Hapag-Lloyd not just as a shipping provider, but as a trusted logistics partner in navigating the complexities of international trade.

In conclusion, we are excited about the future as we implement these advancements and elevate our operational excellence. The ongoing evolution of our services and dedication to sustainability reflects our mission to lead the industry in both innovation and responsibility. We look forward to sharing more updates as we embark on this transformative journey together.